Have you noticed that POTENTCELLS have a new look? I though you might like to get a behind the scene peak of how the new visual identity and website of the first cell and gene therapy consultancy was developed.
As we celebrate POTENTCELLS 6th anniversary, we bring further innovations to POTENTCELLS that position us perfectly to better serve our growing CGT community.
Introducing our new visual identity
Our new logo reflects two drivers of knowledge, the microscope and the question mark. Further, the “P” shaped logo utilizes the question mark dot to represent a drop-shaped cell. Therefore, the logo in its entirety reflects POTENTCELLS commitment to innovation and knowledge-sharing of CGT via access to know-how and sharing of expertise.
Introducing our new website
We began our discovery phase by identifying all the challenges of our clients. Then we drafted a website design that considers all touch points of our client. The result is a new website that utilizes a forward-looking theme with vibrant color palette. In the new website, we simplified our message and improved our client journey. Additionally, we introduced easily customizable service packages that upon implementing are capable of quickly facilitating the client work in 3 critical areas, leadership, manpower, and production.
In 2018 When I started POTENTCELLS, my goal was to be the driver of cell and gene therapy (CGT) development in the region. I started by identifying the local expertise, and by learning their challenges and aspirations. I envisioned facilitating the development of CGT and making them accessible to all patient.
Since then, POTENTCELLS has contributed by helping leading institutions improve their products, make strategic decisions, and develop growth plans. We’ve worked with talented leaders and scientists of cell and gene therapy and learnt about their challenges; we are excited to facilitate their work and make those therapies available to patients in Saudi Arabia and the region.
Now that you know what has changed, you can find the changes on our website www.potentcells.com and on our social media accounts, X and LinkedIn. It will take some time for this refresh to be complete, but we are proud of who we are and how we evolved.
About the author
Naseem Almezel, earned his MSc degree in Cellular Therapies in 2010, since then his career focus is to support Bone Marrow Transplant and Oncology programs. Naseem likes to work in the lab doing translational research, or in the cleanroom doing GMP production. When he is not working, Naseem likes to read and to spend time outdoors. Find more about Naseem here